Our History

G.S. Equipco Ltd. (Equipco) was founded in the Greater Vancouver area in 1982 and for more than 30 years, we have been representing the highest quality manufacturers in the Plumbing, Heating and HVAC/R industries. Currently, Equipco represents over 35 manufacturers across Canada.

Managing Partners

Equipco is owned and actively operated by Managing Partners Jason MacKenzie, Lorne Reitenbach, Ryan Bristow, and Associate Partners Jared Bonnett. Jason’s team works out of our Coquitlam head office to serve the Greater Vancouver Area, Kelowna, and Victoria.

In Alberta, Lorne’s team of resident sales representatives serve all of our customers throughout Alberta. In central Canada, Ryan’s team manages throughout Saskatchewan, Manitoba, and those as far east as Thunder Bay. In Toronto, Dan Milroy leads our operations and sales teams who serve Ontario and the Maritimes.

Our company is staffed by motivated and knowledgeable individuals who have experience in building trades, sales, customer service, engineering and management. They are committed to building and maintaining strong relationships with distributors, mechanical engineers, and contractors. The individuals at Equipco ensure customer satisfaction by representing quality products and providing timely service.

We have the technical knowledge and ability to troubleshoot and service the equipment we sell. Although Equipco is not a service company, we are proud to say that we are often asked to get involved in our customers’ projects when design, installation, or product problems arise.

Equipco also provides product demonstrations and training seminars for the products we represent. We appreciate that our products are of a technical nature and we believe that education is important in cultivating customer confidence and motivation to specify our products.

Equipco strives to maintain our excellent reputation in the industry for obtaining maximum market penetration. We would be happy to provide references from other manufacturers to confirm this.